Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Retail Will See A $2.1 Trillion Loss Globally In 2020

ForecastView COVID-19 Global Retail Scenario Planner Models The COVID-19 Impact For North America, Asia, Europe, And Latin America

April 30, 2020


Why Read This Brief

Forrester has updated its retail forecasts across North America, Asia, Europe, and Latin America to model out the possible impact of COVID-19. Our scenario model, which will be published separately, shows that retail will be hit hard. In 2020, global retail sales will contract by 9.6% while eCommerce sales will remain flat. Please note: This model and report were created based on the information available on April 15, 2020, about the economic impact of the coronavirus for the regions covered. We will revisit this model in one month to see if further adjustments are necessary.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Recommended Research