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For eBusiness & Channel Strategy Professionals

Retail eCommerce In Brazil: Investment Priorities, Challenges, And Mobile

The Economic Crisis Will Be A Major Roadblock In 2017

February 10, 2017

Why Read This Report

"Retail eCommerce In Brazil" is a survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only retailers, and manufacturers selling direct responded to questions about the current state of their eCommerce businesses. This report, the third in a series of four, analyzes Brazilian retailers' top eCommerce investment priorities and the challenges they anticipate for selling online over the next year.

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Table of Contents

  • eCommerce In Brazil Is Not Dominated By A Single Type Of Player
  • Top Investment Areas In Brazil Reflect Global Trends — Mostly
  • Economic And Regulatory Challenges Eclipse All Other Challenges
  • Recommendations

  • The Spotlight Is On eCommerce: Make Smart Choices
  • Supplemental Material
  • Related Research Documents

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