Trends Report

Retail eCommerce In Brazil: Investment Priorities, Challenges, And Mobile

The Economic Crisis Will Be A Major Roadblock In 2017

February 10th, 2017
Lily Varon, Principal Analyst
Lily Varon Principal Analyst
With contributors:
Fiona Swerdlow , Meredith Cain

Summary

"Retail eCommerce In Brazil" is a survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only retailers, and manufacturers selling direct responded to questions about the current state of their eCommerce businesses. This report, the third in a series of four, analyzes Brazilian retailers' top eCommerce investment priorities and the challenges they anticipate for selling online over the next year.

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