Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Retail eCommerce In Brazil: Key Metrics 2014

Understanding KPIs In Latin America's Largest eCommerce Market

October 20, 2014


Why Read This Report

The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted together with E-Commerce Brasil in August and September 2014. In this survey, respondents from traditional retailers, web-only retailers, and manufacturers selling direct responded to questions about their business performance in the past year. The data in this report includes a variety of key metrics such as conversion rates, average order values, return rates, and both mobile and tablet revenues. Some metrics indicate greater challenges for eCommerce organizations in Brazil than in other markets, while other metrics highlight a favorable situation in Brazil. For example, while average conversion rates in Brazil remain lower than those in the US, average marketing costs in Brazil are also lower, as are the percentage of product returns. This report will help both local and global eBusiness and channel strategy professionals better understand the eCommerce opportunity in Brazil and help them benchmark their performance against our survey results.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • eCommerce Has Emerged As A Force In Brazil
  • eCommerce Metrics In Brazil Outline Challenges And Opportunities

  • Use These Metrics To Identify Underserved Opportunities
  • Supplemental Material
  • Related Research Documents

Recommended Research