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For eBusiness & Channel Strategy Professionals

Retail eCommerce In Brazil: Key Metrics

Understanding The KPIs In Latin America's Largest eCommerce Market

April 20, 2017

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Why Read This Report

The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted with E-Commerce Brasil in August and September 2016. It provides industry observers with an overview of key metrics from the past year. This report helps both local and global eBusiness and channel strategy professionals better understand the eCommerce opportunity in Brazil and benchmark their performance against our survey results.

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Table of Contents

  • No Single Type Of Player Dominates eCommerce In Brazil
  • KPIs In Brazil Reflect eCommerce Maturity — And The Economic Crisis
  • Recommendations

  • Use Metrics To Serve Brazil's Savvy, Crisis-Weary Consumers Better
  • Supplemental Material
  • Related Research Documents

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