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For eBusiness & Channel Strategy Professionals

Retail eCommerce In Brazil: Marketing And Site Features

A Look At The Most Effective Customer Acquisition Tactics And Most Popular Site Features

December 14, 2016

Why Read This Report

"Retail eCommerce In Brazil" is survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only retailers, and manufacturers selling direct responded to questions about the current state of their eCommerce businesses. This report informs eBusiness professionals about the marketing tactics that are proving most effective for online retailers in Brazil, as well as the site features these retailers offer or plan to add to their sites.

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Table of Contents

  • eCommerce In Brazil Is Not Dominated By A Single Type Of Player
  • Social Emerges As A Top Customer Acquisition Tactic In Brazil
  • Site Features That Customers Need Are A Work In Progress
  • Recommendations

  • Maintain Focus To Survive Today's Economic Environment
  • Supplemental Material
  • Related Research Documents

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