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For eBusiness & Channel Strategy Professionals

Retail eCommerce In Canada 2016

Canadian Web Business Growth Increases Market Potential

November 28, 2016

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Why Read This Report

Forrester partnered with the Retail Council of Canada to conduct our second annual survey of retailers in Canada about their eCommerce business and key initiatives for the coming year. The survey encompassed insights about retailers in Canada's key metrics, investments, and marketing. This report is a benchmark for Canadian eBusiness and channel strategy professionals as they grow their domestic businesses, and it provides guidance to eBusiness professionals from other geographies looking to grow their eCommerce business in Canada.

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Table of Contents

  • Canadian eCommerce Continues An Upward Trajectory
  • Marketing And IT Are Big Priorities, But Headcount Is Lean
  • Mobile Is A Growing Focus Area
  • Recommendations

  • Retailers In Canada Still Have Many Opportunities For Growth
  • Supplemental Material
  • Related Research Documents

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