Save or Share this Report

For eBusiness & Channel Strategy Professionals

Retail eCommerce In Canada 2016

Canadian Web Business Growth Increases Market Potential

November 28, 2016

Why Read This Report

Forrester partnered with the Retail Council of Canada to conduct our second annual survey of retailers in Canada about their eCommerce business and key initiatives for the coming year. The survey encompassed insights about retailers in Canada's key metrics, investments, and marketing. This report is a benchmark for Canadian eBusiness and channel strategy professionals as they grow their domestic businesses, and it provides guidance to eBusiness professionals from other geographies looking to grow their eCommerce business in Canada.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Canadian eCommerce Continues An Upward Trajectory
  • Marketing And IT Are Big Priorities, But Headcount Is Lean
  • Mobile Is A Growing Focus Area
  • Recommendations

  • Retailers In Canada Still Have Many Opportunities For Growth
  • Supplemental Material
  • Related Research Documents

Recommended Research