Forecast Report

Retail Will See A $2.1 Trillion Loss Globally In 2020

ForecastView COVID-19 Global Retail Scenario Planner Models The COVID-19 Impact For North America, Asia, Europe, And Latin America

April 30th, 2020
Satish Meena, null
Satish Meena
Viraj D'Costa, null
Viraj D'Costa
Sanjeev Kumar, null
Sanjeev Kumar
With contributor:
Reineke Reitsma


Forrester has updated its retail forecasts across North America, Asia, Europe, and Latin America to model out the possible impact of COVID-19. Our scenario model, which will be published separately, shows that retail will be hit hard. In 2020, global retail sales will contract by 9.6% while eCommerce sales will remain flat. Please note: This model and report were created based on the information available on April 15, 2020, about the economic impact of the coronavirus for the regions covered. We will revisit this model in one month to see if further adjustments are necessary.

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