Summary
Forrester partnered with the Retail Council of Canada to conduct our second annual survey of retailers in Canada about their eCommerce business and key initiatives for the coming year. The survey encompassed insights about retailers in Canada's key metrics, investments, and marketing. This report is a benchmark for Canadian eBusiness and channel strategy professionals as they grow their domestic businesses, and it provides guidance to eBusiness professionals from other geographies looking to grow their eCommerce business in Canada.
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