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For eBusiness & Channel Strategy Professionals

Retailers: Assess Your Digital Business Maturity

Assessment: The Retail eCommerce Playbook

August 14, 2020

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This is the Assessment report in The Retail E-Commerce Playbook For 2021.

Why Read This Report

To evaluate their eCommerce opportunities, digital business retail professionals must conduct a level set of current strengths and weaknesses. This framework plots your organizational maturity to help you evaluate your preparedness to drive digital transactions and deepen relationships with your customers across multiple touchpoints. Specifically, it evaluates companies on 20 criteria across five competencies, ranks them against other digital businesses, and provides a prescriptive approach on what companies at different maturity levels — beginner, intermediate, or advanced — should do next. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Digital Transformation Changes As Retail eCommerce Matures
  • Use Forrester's Maturity Assessment To Transform Your Business
  • Retail eCommerce Transformation Evolves In Line With Digital Maturity
  • Recommendations

  • Plot Your Digital Business Maturity
  • Supplemental Material
  • Related Research Documents

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