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For eBusiness & Channel Strategy Professionals

Retailers: Assess Your Digital Business Maturity

Assessment: The Retail eCommerce Playbook

January 11, 2019

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This is the Assessment report in The Retail eCommerce Playbook For 2019.

Why Read This Report

To evaluate their eCommerce opportunities, digital business retail professionals must establish a level set of current strengths and weaknesses. This framework plots your organizational maturity to help you evaluate your preparedness to drive digital transactions and deepen relationships with your customers across multiple touchpoints. Specifically, the framework evaluates companies on 20 criteria, ranks them against other digital businesses, and provides a prescriptive approach on what companies at different maturity levels — beginner, intermediate, or advanced — should do next. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Digital Transformation Changes As Your Digital Business Matures
  • Use Forrester's Maturity Assessment To Advance Your Transformation
  • Business Transformation Evolves In Line With Digital Maturity
  • Recommendations

  • Put Your Digital Maturity Assessment Scores To Work
  • Supplemental Material
  • Related Research Documents

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