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For eBusiness & Channel Strategy Professionals

Retailers: You're The Next Media Moguls

Media Networks From Commerce Companies Are Growing And Transforming Shopping

December 5, 2018

Why Read This Report

Amazon is now the most publicized case study of successful media networks. But other companies like Best Buy and Walmart have also quietly built profitable and rapidly growing ad businesses over the past few years, and they are likely to take share from digital incumbents in the years to come. By serving onsite ads to their customers at relevant moments, digital business professionals and commerce companies deliver a superior customer experience while also cultivating a rapidly growing new revenue stream with healthy margins. Over time, we expect these types of ads to be more prominent in stores, as well.

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Table of Contents

  • Commerce Companies And Marketers Are A Match Made In Heaven
  • Recommendations

  • Retailers: Ignore Media Networks, And You Will Fall Behind
  • What It Means

  • Next Stop: The Store
  • Supplemental Material
  • Related Research Documents

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