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For B2C Marketing Professionals

Rethink Your Approach To MRM

Customer Obsession Demands Operational Agility

September 6, 2017

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Why Read This Report

Marketing resource management (MRM) is a conflation of enterprise marketing technology (EMT) components that manage financial planning, content production, brand compliance, and even human alignment. B2C marketers often find legacy MRM solutions burdensome, but today's MRM tools offer more flexible alternatives. This report explores core MRM requirements and provides practical advice for B2C marketing professionals charged with maximizing MRM investments to meet evolving customer expectations.

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Table of Contents

  • Focus On Core MRM Requirements — But Keep It Simple For Marketers
  • Align MRM With Marketing Operations — Not The Other Way Around
  • Recommendations

  • Expect More From Your MRM Tools — Or Be Prepared To Switch
  • Supplemental Material
  • Related Research Documents

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