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For Security & Risk Professionals

Sell Your Zero Trust Strategy Internally

Gain Advocacy, Support, And Budget For Your Security Vision

June 23, 2020


Why Read This Brief

Security and risk (S&R) professionals often struggle to obtain buy-in or support from the many stakeholders who will be affected by Zero Trust (ZT) implementations. This report shows S&R leaders how to promote ZT in their organization by building a coalition and an internal marketing strategy. It also details how to lead and communicate this significant business and technology change with ethics, integrity, and business focus.

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