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For eBusiness & Channel Strategy Professionals

Seven Must-Haves For Successful Website Localization

October 15, 2019

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Why Read This Report

Online retailers spend millions of dollars expanding into global markets. Many digital business strategy professionals think they're done localizing their websites once they've translated the text and tweaked content to cater to local tastes. However, they must extend well beyond these areas; those who fail to localize effectively risk damaging the reputation of their brands and stifling growth. This report helps digital business strategy professionals responsible for managing international customer-facing websites determine the areas of their website that must be localized.

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Table of Contents

  • The Stakes Are High For Global eCommerce Organizations
  • Website Localization Should Go Beyond Language Translation
  • Supplemental Material
  • Related Research Documents

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