Best Practice Report

Show That Mobile Banking Is Private And Secure

Digital Feature Fix: Reassure Customers About How You Protect Them

July 24th, 2018
Gina Bhawalkar, Principal Analyst
Gina Bhawalkar Principal Analyst
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
August du Pont, null
August du Pont
With contributors:
Amy DeMartine , Benjamin Ensor , Alex Causey , Piers Conway , Sam Bartlett

Summary

Consumers have plenty of reasons to worry about the privacy and security of their personal financial information. Yet in our Forrester Industry Wave™ reports, we often find that banking apps fail to reassure customers about the privacy and security of their information. This report lays out how digital business strategy and customer experience executives can make customers feel safe and secure and illustrates good practices from leading firms.

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