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For eBusiness & Channel Strategy Professionals

Six Things Brands Must Do Online To Improve Sales

Follow Forrester's eCommerce Enablement Framework To Grow Presence And Share

February 12, 2019

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Why Read This Report

Brands are now generating a hefty percentage of their overall revenues through eCommerce, often on websites other than their own. To ensure that other retailers and digital business professionals are presenting a brand and its products accurately, comprehensively, and positively to prospective shoppers, this report presents a framework for brands to use content management best practices.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Evaluations Are Critical To Ensuring A Brand's Presence Is Strong
  • eCommerce Enablement: Mastering Findability And Product Details
  • Recommendations

  • Institute Consistent, Regular Online Brand Audits
  • Supplemental Material
  • Related Research Documents

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