Trends Report

Six Things Brands Must Do Online To Improve Sales

Follow Forrester's eCommerce Enablement Framework To Grow Presence And Share

February 12th, 2019
With contributors:
Fiona Swerdlow , Heidi Anderson

Summary

Brands are now generating a hefty percentage of their overall revenues through eCommerce, often on websites other than their own. To ensure that other retailers and digital business professionals are presenting a brand and its products accurately, comprehensively, and positively to prospective shoppers, this report presents a framework for brands to use content management best practices.

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