Trends Report

Six Ways You Should Use The Federal Stimulus To Drive Customer Obsession

April 9th, 2020
TK
TJ Keitt
With contributors:
Sucharita Kodali , Shar VanBoskirk , Harley Manning , Ben Salamin , Shayna Neuburg

Summary

The Coronavirus Aid, Relief, and Economic Security (CARES) Act features nearly $1 trillion in benefits to businesses. How will your company use its share? In this report, we detail six ways that customer-obsessed firms can use the stimulus package to put customers at the center of everything they do.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.