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For B2C Marketing Professionals

Social Technographics® Defines Your Social Approach And Tactics

July 29, 2016

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This is the Landscape report in The Social Marketing Playbook For 2017.

Why Read This Report

The question is no longer whether your customers use social media but rather how you can best use social media to interact with those customers. But how well do you know your customers on social media? Forrester's Social Technographics model, with updated data, helps you understand your customers and reveals whether your audiences use social media to interact with brands, in what part of the customer life cycle they use social media, which social behaviors they exhibit, and on which types of social sites they engage in those behaviors.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • To Succeed In Social Media, Study Your Audience
  • Social Behaviors Hold Strong, Except In Social Buying
  • Recommendations

  • Use Social Technographics Throughout The POST Process
  • Supplemental Material
  • Related Research Documents

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