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For B2C Marketing Professionals

Social Technographics® Reveals Who Your Social Audience Is — And How To Approach Them

Landscape: The Social Marketing Playbook

August 18, 2017

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This is the Landscape report in The Social Marketing Playbook For 2017.

Why Read This Report

The question for B2C marketers is no longer whether your customers use social media but how you can best use social media to interact with those customers. But how well do you know your customers on social media? Forrester's Social Technographics model helps you understand your customers and reveals whether your audiences use social media to interact with brands, in what part of the customer life cycle they use social media, which social behaviors they exhibit, and on which types of social sites they engage in those behaviors. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we substantially revised this edition to factor in new data.

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Table of Contents

  • To Succeed In Social Media, Study Your Audience
  • Remember — Not All Social Networks Are Created Equal
  • Uncover Your Company's Social Behaviors Beyond Marketing
  • Recommendations

  • Use Social Technographics Throughout The POST Process
  • Supplemental Material
  • Related Research Documents

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