Social Technographics® Defines Your Social Approach And Tactics
July 29, 2016
Why Read This Report
The question is no longer whether your customers use social media but rather how you can best use social media to interact with those customers. But how well do you know your customers on social media? Forrester's Social Technographics model, with updated data, helps you understand your customers and reveals whether your audiences use social media to interact with brands, in what part of the customer life cycle they use social media, which social behaviors they exhibit, and on which types of social sites they engage in those behaviors.
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Table of Contents
- To Succeed In Social Media, Study Your Audience
- Social Behaviors Hold Strong, Except In Social Buying
- Use Social Technographics Throughout The POST Process
- Supplemental Material
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