Trends Report

Social Livestreaming Success Requires A Video Strategy

Don't Roll The Cameras Without A Goal, Metrics, And Worst-Case-Scenario Plan

June 29th, 2017
With contributors:
Melissa Parrish , Nick Barber , Erna Alfred Liousas , Wei-ming Egelman , Christine Turley


The introduction of social livestreaming video has left B2C marketers clamoring to hit the "live" button to propel their brands into the spotlight. But given its newness and unproven track record, risk-averse marketers are uncertain about how to approach livestreaming. Marketers playing the "Should we, or shouldn't we?" game need a structured methodology to assess their opportunity.

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