Data Overview Report

Know Your Social Media Audience In 2021 — And If They Want To Interact With You

October 26th, 2021
With contributors:
Emily Collins , Shynise McElveen , Christine Turley

The question companies should be asking is not whether consumers use social media but how best to use social media to interact with consumers. Forrester’s new social consumer segmentation reveals whether your audience uses social media to interact with brands, in what part of the customer lifecycle they use social media, and their broader behaviors beyond social media apps. B2C marketers should use this report to define their social media audiences and decide whether or not to pursue social media as part of their business strategies.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.