Report

Stop Overlooking Process And People In Your Martech Strategies

Processes: The Enterprise Marketing Technology Playbook
May 21st, 2021
With
Cole Walsh
and Christine Turley

Summary

When faced with challenges or pain points, B2C marketers tend to turn to technology to help when they should be looking at the foundation of their marketing processes: their people. Instead of running another vendor evaluation, marketers should analyze ho

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.