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For Analyst Relations Professionals

Target Industry Analyst Relations With Achievable Metrics

Benchmarks: The Industry Analyst Relations Playbook

December 9, 2019

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This is the Benchmarks report in The Industry Analyst Relations Playbook For 2020.

Why Read This Report

Myriad options puzzle industry analyst relations (AR) as it tries to measure the value it brings to high-tech vendors and to deliver consistently against related targets. A Forrester trends survey shows that AR teams usually achieve activity-based targets, prove slightly weaker when they measure benefits, and perform poorly against sales metrics. AR should augment its understanding of relevant and important metrics by recognizing which carry achievable targets and which carry high risk of failure. This report is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • AR's Value Is Under Scrutiny
  • AR Commits To A Broad Mix Of Metrics
  • AR Says Achievement Is Strong — Except Against Sales Metrics
  • Recommendations

  • Emulate AR's Successes, And Avoid Its Failures
  • Supplemental Material
  • Related Research Documents

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