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For eBusiness & Channel Strategy Professionals

TechRadar™: Digital Store Customer Experience Technology, Q3 2016 (Updated)

October 3, 2017


Why Read This Report

Promising technologies to revolutionize the in-store shopping experience for consumers are inundating retailers. Our research shows that most of these experiences miss the mark today. To help both retailers and vendors navigate this emerging field, Forrester identified and investigated the 16 most important digital store experience technologies. This TechRadar™ report defines the current state, business value, and long-term prospects for each technology, focusing specifically on the in-store customer experience. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • TechRadar Update: The Mobile Shift In-Store
  • The State Of Plans For Digital Store Experience Technologies
  • Why The Future Of Digital Store Experience Technology Matters
  • Overview: TechRadar For Digital Store Experience Technologies
  • Digital Store Experience Technology Is Immature But Growing Fast
  • Recommendations

  • Four Rules To Select Digital Store Customer Experience Technologies
  • Supplemental Material
  • Related Research Documents

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