Tech Tide Report

TechRadar™: Marketing And Advertising Technology, Q1 2016

The Top Technologies Marketers Need For Their BT Agenda

February 11th, 2016
Mary Pilecki, VP, Principal Analyst
Mary Pilecki VP, Principal Analyst
Srividya Sridharan, VP, Group Director
Srividya Sridharan VP, Group Director
Luca S. Paderni, null
Luca S. Paderni
With contributors:
Brigitte Majewski , Carlton A. Doty , Arleen Chien , Christian Austin , Kasia Madej , Tyler Thurston

Summary

Marketing technologies have changed dramatically in the last decade, with new solutions built to support the growing channels and touchpoints consumers are using to connect with brands across all stages of the customer life cycle. Marketing professionals of all stripes are charged with deriving actionable insights from the data collected across these touchpoints to improve the customer experience and ultimately company revenues. This report describes the most important technologies marketers need to succeed in the age of the customer.

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