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For B2C Marketing Professionals

TechRadar™: Marketing And Advertising Technology, Q1 2016

The Top Technologies Marketers Need For Their BT Agenda

February 11, 2016

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Why Read This Report

Marketing technologies have changed dramatically in the last decade, with new solutions built to support the growing channels and touchpoints consumers are using to connect with brands across all stages of the customer life cycle. Marketing professionals of all stripes are charged with deriving actionable insights from the data collected across these touchpoints to improve the customer experience and ultimately company revenues. This report describes the most important technologies marketers need to succeed in the age of the customer.

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Table of Contents

  • Marketers Are In The Middle Of A Technology Revolution
  • Overview: TechRadar For Marketing Technologies
  • Marketing And Advertising Technologies Advance The BT Agenda
  • Recommendations

  • Define Your Enterprise Marketing Technology Road Map
  • Supplemental Material
  • Related Research Documents

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