Tech Tide Report

TechRadar™: Digital Store Customer Experience Technology, Q3 2016 (Updated)

October 3rd, 2017
Ananda Chakravarty, null
Ananda Chakravarty
With contributors:
Fiona Swerdlow , J. P. Gownder , Brendan Witcher , Andrew Hogan , Brendan Miller , Julie Ask , Jennifer Wise , Sam Wolken , Diane Lynch


Promising technologies to revolutionize the in-store shopping experience for consumers are inundating retailers. Our research shows that most of these experiences miss the mark today. To help both retailers and vendors navigate this emerging field, Forrester identified and investigated the 16 most important digital store experience technologies. This TechRadar™ report defines the current state, business value, and long-term prospects for each technology, focusing specifically on the in-store customer experience. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.