Trends Report

Ten Ways To Prepare For The Next Recession

Whether A Downturn Arrives Or Not, Becoming An Adaptive Enterprise Will Drive Customer Obsession And Better Business Results

June 27th, 2019
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst
With contributors:
Pascal Matzke , Craig Le Clair , Bobby Cameron , Gordon Barnett , Brian Hopkins , James Staten , Andrew Bartels , Kjell Carlsson, PhD , Patrick Carroll , Michael Glenn

Summary

Although downturns are notoriously hard to forecast, as 2019 gets underway, talk of recession is widespread. Whether or not recession strikes, enterprise leaders should take heart: The business strategy for surviving and thriving during recession is the same as the strategy for boom times — that is, becoming an adaptive enterprise, one that can proactively anticipate customer needs. This report lays out 10 key tactics for becoming an adaptive enterprise in a potentially recessionary environment. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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