Trends Report

Ten Ways To Prepare For The Next Recession

Whether A Downturn Arrives Or Not, Becoming An Adaptive Enterprise Will Drive Customer Obsession And Better Business Results

June 27th, 2019
With contributors:
Pascal Matzke , Craig Le Clair , Bobby Cameron , Gordon Barnett , Brian Hopkins , James Staten , Andrew Bartels , Kjell Carlsson, PhD , Patrick Carroll , Michael Glenn


Although downturns are notoriously hard to forecast, as 2019 gets underway, talk of recession is widespread. Whether or not recession strikes, enterprise leaders should take heart: The business strategy for surviving and thriving during recession is the same as the strategy for boom times — that is, becoming an adaptive enterprise, one that can proactively anticipate customer needs. This report lays out 10 key tactics for becoming an adaptive enterprise in a potentially recessionary environment. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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