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For eBusiness & Channel Strategy Professionals

The Arc Of Technology Markets

How To Buy Technology In Pivoting, Chaotic, And Stable Market Phases

November 14, 2014

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Why Read This Report

To serve customers well, eBusiness executives need to hire the best technology partners: those that innovate well but have staying power as markets evolve. We studied 40 instances of the Forrester Wave™ to find patterns around the evolution of technology markets and the technology vendors within them. In this report, we explain the three market transitions all markets go through — pivot, havoc, and stability — and relate them to Forrester's TechRadar™ model. We provide advice for technology buyers navigating the predictable disruption and consolidation that every market experiences.

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Table of Contents

  • How Technology Markets Evolve
  • Pivots Reset Markets And Create Opportunities to Experiment
  • During Havoc, Watch Out For Faltering Mergers
  • As Stability Emerges, Competition And Innovation Stall

  • All Technology Eventually Dies, But There Are Evolutionary Patterns
  • Supplemental Material
  • Related Research Documents

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