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For eBusiness & Channel Strategy Professionals

The Art And Science Of Retail eCommerce

Executive Overview: The Retail eCommerce Playbook

April 18, 2018

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This is the Executive Overview in The Retail eCommerce Playbook For 2018.

Why Read This Playbook

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this significant digital touchpoint affects others, such as stores. This playbook explores the overall state of the industry, best practices, technology partners, benchmarks, and recommendations to continue driving digital commerce growth. This report is an update to the report of the same name published on August 25, 2017. We've refreshed the data with our latest forecasts.

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