Trends Report

The Australia Banking Customer Experience Index, 2019

How Australian Banks Earn (And Lose) Loyalty With The Quality Of Their Experience

April 1st, 2020
With contributors:
Rick Parrish , Michael Barnes , Seles Sebastin , Bill Nagel

Summary

How well do leading banks earn loyalty with the quality of their customer experience (CX)? This report reveals the complete rankings of eight banks that we analyzed as part of the Australia CX Index in 2019. We also unveil trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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