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For Customer Experience Professionals

The Australia Customer Experience Index, 2018

How Brands Build Loyalty With The Quality Of Their Experience

December 26, 2018

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Why Read This Report

How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 36 brands across six industries in the Australia Customer Experience Index (CX Index). We also unveil surprising data about the effect that CX has on customer loyalty and the factors that drive CX quality. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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Table of Contents

  • Customer Experience Quality Languished In 2018
  • Malaise Among Top Brands Means That There Are No Real CX Leaders
  • Emotion Holds The Key To Achieving CX Differentiation
  • Supplemental Material
  • Related Research Documents

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