Automation technologies such as artificial intelligence (AI), robotic process automation (RPA), and physical robots give CIOs the chance to help their company rethink its business model and drive customer obsession. Rather than seeing automation as a cost-cutting move, customer-obsessed CIOs consider these technologies tools for reshaping customer experiences. But automation can only succeed when CIOs make the right investments in strategic competencies. This report gives CIOs a consolidated view of the value, goals, and best practices of automation.