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For eBusiness & Channel Strategy Professionals

Make Omnichannel Real In B2B Commerce

Business Case: The B2B eCommerce Playbook

July 20, 2018

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This is the Business Case report in The B2B eCommerce Playbook For 2020.

Why Read This Report

Disruption is turning B2B buying and selling on its head. Quick and efficient B2C buying journeys have reshaped B2B buyers' expectations. We've known for years that buyers prefer to self-serve, but the nuances and complexities of B2B often get in the way. That's why digital business leaders need to focus on delivering a consistently high-quality buying experience to their customers, regardless of their preferred interaction channel. Read this report to understand the business benefits of embracing an omnichannel approach and learn the seven ways to get you there. This is a major update of a previously published report.

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Table of Contents

  • Support Your Omnichannel Customers Or Risk Losing Them Forever
  • Bring Omnichannel To The Forefront And Drive New Outcomes
  • Seven Steps To Execute On Omnichannel B2B Commerce
  • What It Means

  • Your Omnichannel Success Hinges On A Strong Digital Core
  • Supplemental Material
  • Related Research Documents