Save or Share this Report

For CMO Professionals

The Clash Of The Digital Platforms

Why 2014 Will See A Flood Of Innovation From Platform Players And How You Can Profit From It

March 7, 2014

Primary author headshot

Authors

Why Read This Report

We're only a month into the year and already the digital platforms so necessary to digital disruption are either flexing their muscles or reporting they have the power to do so. Google acquired Nest for $3.2 billion; Apple disclosed it has nearly $160 billion in the bank; Amazon.com is rumored to be developing a phone and a set-top box; Microsoft has sold millions of its Xbox One game consoles; and Facebook announced it ended 2013 with a record quarter thanks to its mobile advertising plans paying off. These companies are stepping into 2014 ready to take each other on by aggressively pursuing the one thing they all want more of: the time and attention of the end user. In this report, we explain what a digital platform is, what opportunities lay ahead of the platform players, and how other companies will have to partner with, be wary of, and profit from them.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Digital Platforms Will Use 2014 To Become Even More Powerful
  • The Plan Driving Digital Platforms: Capture More Minutes Of Attention
  • Ranking The Digital Platforms At The Beginning Of 2014
  • RECOMMENDATIONS

  • Don't Wait For The Coming Platform Brawls To Subside; Disrupt Today
  • Related Research Documents

Recommended Research