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For CMO Professionals

The Coming Wave Of Virtual Reality

The Estimate Of Demand For Virtual Reality Headsets By US Consumers And Businesses, 2016 To 2020

May 31, 2016

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Why Read This Report

Interest in virtual reality (VR) has reached a fever pitch in 2016, and marketers across industries are experimenting with VR to engage with customers. This VR market is for real: Forrester estimates that 52 million units of VR head-mounted displays will be in enterprise and consumer use in the US by 2020. VR will be a big deal, but marketers must carefully time and size their investments. This report helps CMOs navigate the VR wave adeptly, avoiding the Scylla of overheated hype and the Charybdis of excessive VR skepticism.

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Table of Contents

  • How To Think About VR
  • VR Is Real, But Not Everyone Will Do It Right Away
  • Digital Predators Will Test VR Across Many Product Experiences
  • Recommendations

  • Most Should Wait On VR; The Rest Must Decide To Crawl, Walk, Or Run
  • What It Means

  • VR And AR Will Both Play Key Roles In Our Digital Future
  • Supplemental Material
  • Related Research Documents

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