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For B2C Marketing Professionals

The Consumer Tech Stack

Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption

April 5, 2018


Why Read This Report

Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they use it, and what that will mean for your business. The data practically screams "Prepare for rich customer conversations!" Read this US-focused report not only to see the data but also to prepare to give your customers technology-enabled, emotion-rich conversations that help them get what they want, when they want it.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • The 2018 Consumer Technographics Benchmark Data Overview
  • Prepare For Tomorrow's Customer Conversations Today
  • Forrester Data Delivers A Comprehensive View Of Consumers
  • Supplemental Material

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