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The Customer Obsession Assessment

Benchmark Your Customer Obsession Maturity

November 1, 2016

Why Read This Report

C-suite executives know that customer obsession will fundamentally reset day-to-day operations. But where do you begin? In this report, we harness the results of a survey of 1,024 global executives and present Forrester's Customer Obsession Assessment (COA). This self-evaluation tool identifies your company's operational strengths and weaknesses and allows you to benchmark yourself against peers. This report also outlines the next steps on your journey toward customer obsession regardless of your current starting point.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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  • Forrester's Customer Obsession Assessment

Table of Contents

  • Introducing The Customer Obsession Assessment
  • Firms Fall Into Four Levels Of Customer Obsession
  • Recommendations

  • Just Begin
  • Supplemental Material
  • Related Research Documents

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