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For CMO Professionals

The State Of Customer Obsession

Learn From The Habits Of More Mature Companies

June 11, 2021

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Why Read This Report

Understanding your current maturity will tell you where to start your journey to customer obsession; it will also compare you with more advanced examples, so you know what best practices to adopt. Customer-aware firms must adopt new habits. Customer-engaged ones should embed customer obsession in their company DNA. Customer-committed companies need to build customer goodwill. And if you are already at a customer-obsessed firm, don't stop now: Become future fit. This report includes an assessment and examples, so that you can create your roadmap to customer obsession.

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