The Customer Obsession Assessment
Benchmark Your Customer Obsession Maturity
November 1, 2016
Why Read This Report
C-suite executives know that customer obsession will fundamentally reset day-to-day operations. But where do you begin? In this report, we harness the results of a survey of 1,024 global executives and present Forrester's Customer Obsession Assessment (COA). This self-evaluation tool identifies your company's operational strengths and weaknesses and allows you to benchmark yourself against peers. This report also outlines the next steps on your journey toward customer obsession regardless of your current starting point.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Tools And Templates
Best Practice Assessments
- Forrester's Customer Obsession Assessment
Table of Contents
- Introducing The Customer Obsession Assessment
- Firms Fall Into Four Levels Of Customer Obsession
- Just Begin
- Supplemental Material
- Related Research Documents
Traditional BPM Gives Way To Digital Process Automation
February 24, 2017 | Rob Koplowitz
The Need For Speed: Drive Velocity And Quality With DevOps
February 9, 2017 | Robert Stroud
What You Need To Go From Data Rich To Insights Driven
November 14, 2016 | Gene Leganza