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For CMO Professionals

The State Of Customer Obsession

Learn From The Habits Of More Mature Companies

June 11, 2021

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Why Read This Report

Understanding your current maturity will tell you where to start your journey to customer obsession; it will also compare you with more advanced examples, so you know what best practices to adopt. Customer-aware firms must adopt new habits. Customer-engaged ones should embed customer obsession in their company DNA. Customer-committed companies need to build customer goodwill. And if you are already at a customer-obsessed firm, don't stop now: Become future fit. This report includes an assessment and examples, so that you can create your roadmap to customer obsession.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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