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For Customer Experience Professionals

The Dawn Of Anticipatory CX

Anticipation Is The Missing Link In Staying Ahead Of Rising Expectations

July 12, 2016


Why Read This Report

Welcome to the dawn of anticipatory CX. Customer expectations are rising faster than companies can evolve their value propositions, creating unprecedented urgency among business leaders. Customer experience (CX) professionals need to expand their tool set to allow them to manage customer expectations as early as possible and to build and sustain positive emotional momentum throughout the journey. This report explains how CX pros can use the power of anticipation and describes best practices for creating more profound, more compelling experiences that sustain long-term impact.

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Table of Contents

  • Customers Will Want More Value, Ever More Conveniently
  • Introducing The Seductive Power Of Anticipation
  • Recommendations

  • Claim The Power Of Anticipatory CX Throughout The Experience
  • What It Means

  • Anticipatory CX Will Usher In More Multisensory Experiences
  • Supplemental Material
  • Related Research Documents

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