In the age of the customer, banks will either reinvent themselves or be forgotten — reduced to what one executive calls "dumb money pipes." Digital business leaders will need to make tough choices and take bold actions over the next five to 10 years to stave off the serious threats that banks face. This report outlines Forrester's vision of digital banking's future, one dominated by firms, both banks and non-banks, which predict and anticipate people's financial needs to provide personalized experiences that are simple, ubiquitous, empowering, and reassuring.