Once just a simple, unidirectional, broadcasting mechanism, digital signage now offers an array of new technology features like interactivity, facial recognition, and magic mirrors, and others that can drive valuable business scenarios across any vertical. This innovation can support your business technology agenda by touching four different parts of the customer life cycle and help workers become more productive, collaborative, and even safer. This report tells infrastructure and operations pros how companies are putting digital signage into action today, which technologies matter, and which vendors they should consider.