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For Infrastructure & Operations Professionals

The Digital Signage And Display Opportunity In 2016

Put Your Digital Business On Display For Customers And Employees Alike

January 4, 2016

Primary author headshot


  • By J. P. Gownder
  • with Christopher Voce,
  • Adam Silverman,
  • Allegra Burnette,
  • Todd Kozan,
  • Michelle Mai

Why Read This Report

Once just a simple, unidirectional, broadcasting mechanism, digital signage now offers an array of new technology features like interactivity, facial recognition, and magic mirrors, and others that can drive valuable business scenarios across any vertical. This innovation can support your business technology agenda by touching four different parts of the customer life cycle and help workers become more productive, collaborative, and even safer. This report tells infrastructure and operations pros how companies are putting digital signage into action today, which technologies matter, and which vendors they should consider.

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Table of Contents

  • Digital Displays Transform Customer And Employee Interactions
  • Displays Help Customers And The Employees That Serve Them
  • Customer Context Varies By Vertical Industry Application
  • Focus On Four Key Technology Requirements For Digital Signage

  • Forge The Right Vendor Partnerships For Digital Signage Success

  • Digital Displays Act As Automated Sales Associates And Coworkers
  • Supplemental Material
  • Related Research Documents

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