Skip to main content

Save or Share this Report

For B2C Marketing Professionals

The Email Marketing Review

Evaluate The Customer Centricity Of Your Email Programs

January 4, 2019

Primary author headshot


Why Read This Report

This report for B2C marketers explains how to assess email marketing capabilities as well as the quality of the user experience for recipients of marketing emails. Like Forrester's other heuristic review methodologies, it uses a -2 to +2 scale. Applying Forrester's email marketing review allows marketers to identify internal processes that improve and humanize email experiences. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Forrester's Email Marketing Review Methodology 6.0
  • Recommendations

  • Gauge Email Program Performance
  • Related Research Documents

Recommended Research