CEOs, CIOs, and heads of product development face huge challenges and opportunities that require a re-engineering of technology management and the business' role in its implementation. Bimodal IT creates two separate groups that work at different speeds on segregated systems. It is fundamentally unable to address customer and enterprise needs for agility. CIOs need a single, bolder business technology (BT) strategy to accelerate innovation and simplification, not a two-class system that adds more front-end and back-end silos of complexity.