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For eBusiness & Channel Strategy Professionals

The Five Key Success Factors Of Every Digital Business

Strategic Plan: The Retail E-Commerce Playbook

January 4, 2021

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This is the Strategic Plan report in The Retail E-Commerce Playbook For 2021.

Why Read This Report

Successful organizations are largely driven by the right people, the right organizational structure, and an innovative idea for selling online that often reinforces brick-and-mortar stores. In the age of the customer, digital business professionals must lead their company's digital business transformation to increase their value to the customer and develop greater agility to innovate and respond to market changes. This report explores the specific areas that businesses need to strategically plan for as they launch or expand their organizations. This report is an update of a previously published report. It has been updated with new data and examples.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Distinctive E-Commerce By Aligned Teams Propels Digital Success
  • Recommendations

  • Design Your E-Commerce Strategic Plan To Complement Capabilities
  • Related Research Documents

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