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The Forrester Banking Wave™: Canadian Mobile Apps, Q2 2019

Leading Canadian Banks Are Raising The Bar By Moving Faster

May 15, 2019


Why Read This Report

Mobile apps have become the touchpoint of choice for millions of Canadians to manage their finances. Digital banking teams need to build mobile banking around customer needs, empowering customers to manage their finances while respecting their time with efficient, easy task flows. To see how helpful and easy-to-use mobile apps are to customers, we evaluated the apps of the big five Canadian banks. This report lays out where these banks excel, where they lag, and what digital business strategy and customer experience executives can learn from them.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Table of Contents

  • Canadian Banking Leaders Are Raising The Bar
  • Build Trust So You Can Earn Loyalty
  • Recommendations

  • Create A Culture Of Listening To Customers And Mobilizing Quickly
  • How Forrester Can Help

  • Get Objective Recommendations For Your Mobile Apps
  • Supplemental Material
  • Related Research Documents

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