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The Forrester Banking Wave™: European Mobile Apps, Q2 2018

Mobile Banking Leaders Are Raising The Bar On Functionality And User Experience

June 12, 2018

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Why Read This Report

Mobile apps have become the touchpoint of choice for millions of Europeans to manage their finances. Digital banks need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring them by providing ongoing support. To see how helpful and easy to use mobile apps are to customers, we evaluated the apps of 12 large European banks. This report lays out where these banks excel, where they lag, and what digital business strategy and customer experience executives can learn from them.

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Table of Contents

  • European Mobile Banking Leaders Keep Raising The Bar Higher
  • To Improve Digital Business, Prioritize Mobile Initiatives
  • Recommendations

  • Review How You Design, Develop, And Deliver Mobile Banking
  • How Forrester Can Help

  • Get Objective Recommendations For Your Mobile Apps
  • Supplemental Material
  • Related Research Documents

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