Wave Report

The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018

The 12 Providers That Matter Most And How They Stack Up

February 13th, 2018
Rusty Warner, VP, Principal Analyst
Rusty Warner VP, Principal Analyst
With contributors:
Mary Pilecki , Robert Perdoni , Christine Turley

Summary

In our 33-criteria evaluation of cross-channel campaign management (CCCM) providers, we identified the 12 most significant ones — Adobe, Cheetah Digital, Emarsys, IBM, Oracle, Pegasystems, Pitney Bowes, RedPoint Global, Salesforce, SAP Hybris, SAS, and Selligent — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

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