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For B2C Marketing Professionals

The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018

The 12 Providers That Matter Most And How They Stack Up

February 13, 2018

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Why Read This Report

In our 33-criteria evaluation of cross-channel campaign management (CCCM) providers, we identified the 12 most significant ones — Adobe, Cheetah Digital, Emarsys, IBM, Oracle, Pegasystems, Pitney Bowes, RedPoint Global, Salesforce, SAP Hybris, SAS, and Selligent — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

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Table of Contents

  • CCCM Is Not Just About Campaigns
  • CCCM Evaluation Overview
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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