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For B2C Marketing Professionals

The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016

The 15 Providers That Matter Most And How They Stack Up

May 31, 2016

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Why Read This Report

In our 26-criteria evaluation of cross-channel campaign management (CCCM) providers, we identified the 15 most significant ones — Adobe, Emarsys, Experian Marketing Services, IBM, Oracle, Pegasystems, Pitney Bowes, RedPoint Global, Salesforce, SAS, SDL, Selligent, SmartFocus, Teradata, and Teradata Marketing Applications — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

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  • The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016

Table of Contents

  • CCCM Sheds Its Direct Marketing Lineage
  • Cross-Channel Campaign Management Evaluation Overview
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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