The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016
The 15 Providers That Matter Most And How They Stack Up
May 31, 2016
Why Read This Report
In our 26-criteria evaluation of cross-channel campaign management (CCCM) providers, we identified the 15 most significant ones — Adobe, Emarsys, Experian Marketing Services, IBM, Oracle, Pegasystems, Pitney Bowes, RedPoint Global, Salesforce, SAS, SDL, Selligent, SmartFocus, Teradata, and Teradata Marketing Applications — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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- The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016
Table of Contents
- CCCM Sheds Its Direct Marketing Lineage
- Cross-Channel Campaign Management Evaluation Overview
- Vendor Profiles
- Supplemental Material
- Related Research Documents