The Forrester Wave™: Customer Communications Management, Q2 2016
The 14 Providers That Matter Most And How They Stack Up
June 15, 2016
Why Read This Report
Forrester frequently receives inquiries on customer communications management (CCM) from enterprise architecture (EA) professionals looking for direction on how to update their technologies for new business demands and usage patterns, including the need for unified and consistent content across multiple communication channels. To assist them, we evaluated 14 CCM vendors across 22 criteria. CCM platforms will continue to enhance customer experience (CX), evolve toward broader communication needs, and more tightly integrate with other business applications.
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Tools And Templates
Vendor Selection Aids
- Forrester Wave™: Customer Communications Management, Q2 '16
Table of Contents
- Why Customer Communications Management Matters
- The CCM Market Extends Beyond The 14 Evaluated Vendors
- CCM Evaluation Overview
- Vendor Profiles
- Supplemental Material
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