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For Customer Insights Professionals

The Forrester Wave™: Customer Insights Services Providers, Q4 2015

How 11 Vendors Compare Against Two Buying Scenarios

November 10, 2015

Why Read This Report

We identified 11 significant customer insights (CI) services providers — Acxiom, Ansira, Epsilon, Experian Marketing Services, Harte Hanks, Merkle, Precision Dialogue, Rapp, Targetbase, Wunderman, and Yes Lifecycle Marketing — and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria, and where they stand in relation to each other, to help CI professionals and marketers select the right partner for either their database operations or customer engagement strategy needs.

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Vendor Selection Aids

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  • The Forrester Wave™: CI Services Providers, Q4 '15 For Marketing Database Operations
  • The Forrester Wave™: CI Services Providers, Q4 '15 For Customer Engagement Strategy

Table of Contents

  • Will The Real Customer Agencies Please Stand Up?
  • Redefining The Customer Insights Services Space
  • CI Services Firms Suit Two Buying Scenarios
  • Vendor Profiles
  • Supplemental Material

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