Wave Report

The Forrester Wave™: Global Media Agencies, Q2 2020

The 10 Global Media Agencies That Matter Most And How They Stack Up

May 26th, 2020
Jay Pattisall, VP, Principal Analyst
Jay Pattisall VP, Principal Analyst
With contributors:
Keith Johnston , Alex Sobchuk , Rachel Birrell

Summary

In our 29-criterion evaluation of media management providers, we identified the 10 most significant ones — Carat, Havas Media Group, MediaCom, Mindshare, OMD, PHD, Starcom, UM, Wavemaker, and Zenith — and researched, analyzed, and scored them. This report shows how each provider measures up and helps CMOs select the right one for their needs.

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