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For CMO Professionals

The Forrester Wave™: Global Media Agencies, Q2 2020

The 10 Global Media Agencies That Matter Most And How They Stack Up

May 26, 2020

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Why Read This Report

In our 29-criterion evaluation of media management providers, we identified the 10 most significant ones — Carat, Havas Media Group, MediaCom, Mindshare, OMD, PHD, Starcom, UM, Wavemaker, and Zenith — and researched, analyzed, and scored them. This report shows how each provider measures up and helps CMOs select the right one for their needs.

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Table of Contents

  • Precision Media Content Reveals A New Path To Brand Value
  • Evaluation Summary
  • Agency Offerings
  • Media Agency Profiles
  • Evaluation Overview
  • Supplemental Material
  • Related Research Documents

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