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For CMO Professionals

The Forrester Wave™: Global Media Agencies, Q3 2018

The Eight Largest Media Agencies And How They Stack Up

September 17, 2018

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Why Read This Report

In our 23-criterion evaluation of global media agencies, we identified the eight largest — Carat, MediaCom, Mindshare, OMD, Starcom, UM, Wavemaker, and Zenith — and researched, analyzed, and scored them. This report shows how each agency measures up and helps CMOs and media professionals make the right choice during their next review.

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Table of Contents

  • Brands Brace For A New Media Frontier
  • Global Media Agency Evaluation Overview
  • Global Media Agency Profiles
  • Supplemental Material
  • Related Research Documents

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