Wave Report

The Forrester Wave™: Global Media Agencies, Q3 2018

The Eight Largest Media Agencies And How They Stack Up

September 17th, 2018
Jay Pattisall, VP, Principal Analyst
Jay Pattisall VP, Principal Analyst
With contributors:
Keith Johnston , Rachel Birrell , Olivia Morley , Diane Lynch

Summary

In our 23-criterion evaluation of global media agencies, we identified the eight largest — Carat, MediaCom, Mindshare, OMD, Starcom, UM, Wavemaker, and Zenith — and researched, analyzed, and scored them. This report shows how each agency measures up and helps CMOs and media professionals make the right choice during their next review.

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